Firefox download day. Flop or success?
17 of June. Download day. Firefox team had a good (marketing) idea. but 4,845,209 downloads is a good enough? in 12 hours?
Ok, almost 5 million of download in a half/day. Seems huge.. but is it? My point is yes! Reading these world wide web statistics (if true..) it seems that Internet user are about 1.4 billions. So about 3/1000 of users downloaded the new version of firefox.This means that most part of users just stay with their actual browser (ie6, ie7, firefox 2, opera, safari..). Furthermore, other statistics (i.e. wikipedia, or thecounter ) state that firefox has a 15+% of the whole browser's cake, about 210 million people using it! WOW!
Other sites (w3c schools), show that for "IT PEOPLE"
firefox penetration is really high (about twice, 40%).
So what can we think? Are Internet users lazy? Are Internet users stupid? Nope! Definitely not. Simply, every user tend to use the software fitting his needs.
Developer and "geeks" use firefox because ie6, ie7, safari, and opera lack some tools: develpers do need pro tools, geeks plug-ins, high personalization level.
So that's why 'standard Mac users' (not web developer) tend to use Safari, it is pre-installed, works fine, and they just need a good browser. That's all. The same apply to "regular Windows users". Why do they have to change browser, if they have to browse? Security reasons? (this is another story...)
So, going back to "firefox download day" it's a success, marketing success!